Newsletter #4 | Happiest Holidays from Radar Strategy Group
Warmest wishes for a Happy Holiday & Prosperous YEAR
In this newsletter:
Letter from Totran
Radar Recap: Humanity In Business
Digital Marketing 411: Canva
Good Reads: Digital Marketing Trends
Can you believe that there's only a few days left of 2018?
Last year, right about this time, my family had just welcome our second child and I was already plotting out the next stage in my career. I knew that the agency route was not an option and I was open to returning to a corporate life. Funny how I ONLY started "consulting" while I was looking for my next big thing. Before I knew it, I accidently had enough clients to be doing work all day long and found myself forming an LLC and buying business insurance!
2018 has been such a transformative year for Radar Strategy Group. We are ending the year in a great note, with lots of great accomplishments that we can be proud of, both for our own business AND for our clients!
In 2019, we will likely reduce these monthly newsletters to quarterly newsletters to give ourselves more time to develop high-quality currated content - this is also in consideration of your time and ever-growing inbox. We'll work hard to squeeze in all the best content that you need to know and to grow, both personally and professionally. That's important to me.
Thank you for your continue support as clients and collegues, and friends. It means the world to me.
Happiest wishes,
Totran
We updated our website design recently & even more to come in 2019!
RADAR RECAP
We recently helped our client, Imagine If Research & Insights, published a fantastic article, “5 Lessons on Embracing Humanity In Business” and it has been receiving wonderful feedback from the business community. Susan is a fantastic writer so we did not have to edit much. We mostly helped to organize the content to be more succinct and easy for readers to quickly skim through the article. Check out the article if you haven’t done so.
There are 5 great lessons you can gain about developing authentic relationship, which can be applied on personal or professional level.
Lesson 1: Find Ways to Connect Authentically:
Deposit authenticity in every relationship, whether or not there is a transaction involved.
Lesson 2: Centre Your Business Around Putting Humans First
Have the courage to break the rules and put people first. It is actually a real driver of business success.
Lesson 3: Take Every Opportunity to Experience Humanity
Don’t be shy about showing your vulnerability or humanity to others.
Lesson 4: Embrace Your Core Human Values
No matter how rough things get, don’t forget that we all work on the common platform of being human.
Lesson 5: Genuinely Invest in the Human Connection
Invest in people first. Invest personally, fully, and genuinely in people. It’s always the right choice.
Recently, the article was republished on Leaderonomics, a company with the vision of growing people into leaders, building communities of love, and transforming the nation. This was a great additional PR for our client because it was a perfect match with their values and the extra web traffic to their website expanded their digital footprint and strengthen their brand.
We are so proud of this successful campaign and are excited to work with them on more marketing initiatives like this in 2019.
DIGITAL MARKETING 411
Aside from digital marketing knowledge, we also want to share with you about new and useful tools that we've used ourselves or have seen lots of success with our clients. This month we want to feature Canva.
Canva is a free graphic-design tool website, founded in 2012. It uses a drag-and-drop format (read: So easy to use!) and provides access to over a million photographs, graphics, and fonts. It is used by non-designers as well as professionals. The tools can be used for both web and print media design and graphics.
We love using Canva for all our social media needs. We've found that it's much quicker and easier than using Photoshop. So why pay for the big ticket software when you have this free and simple online design platform that saves all your creative work and has some great templates to choose from? It's a no brainer.
How do they make money? If you buy an account for team collaboration or if you buy certain creative element (like an image or a premium template). It's such a great resource to have. They also have a great app. Check it out if you haven't yet!
GOOD READS
If you have some time during the holidays, check out these lists of digital marketing trends. I love reading these because it can alert me on new trends. There's always a gold nugget here and there.
