Newsletter #1 | Hello from Radar Strategy Group
A Note From
Totran Radke, MBA, CAPM
Digital Strategy Consultant
Radar Strategy Group LLC
Hello Clients, Colleagues & Friends,
I wanted to create this newsletter as a way to communicate to network of supporters about my new consulting company, Radar Strategy Group. You will not get more than one email per month but please feel free to unsubscribe if that is one too many.
They say, "Time flies when you're having fun" and that's exactly how I feel since I formally started my consulting business as a full-time venture this past July. It has been exciting working with all my clients and helping them reach greater heights with their digital marketing strategy.
Currently, I have reached a full-time workload and it is just the right amount of work for me to handle (especially as a mom of two little ones!) Thank you for all the support and referrals. I am so grateful for all of you.
All the best,
Totran
#RADARrecap
We introduced a new initiative that will provide our clients and colleagues with quick key takeaways on the latest thought-leadership topics such as business, marketing and technology. Keep an eye out for #RADARrecap campaigns in Radar Strategy Group's social media channels. It will be featured on in our newsletter in case you miss it. Check out our blog post: Providing business insights.
DIGITAL MARKETING 411
In this section of the newsletter, we will focus on tips, trends and insights in digital marketing. Quite appropriately, we want to launch this section with a very basic comparison of digital marketing versus traditional marketing to explain what it is that Totran does every day.
Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium. Examples of this are Social Media Marketing, Content Marketing, Search Engine Optimization (SEO), Search Engine Marketing (SEM), Pay-Per-Click Advertising (PPC), Affiliate Marketing, and Email Marketing.
Traditional marketing refers to the conventional methods of marketing used ever since the concept of advertisements or marketing came into existence. Many of the methods of traditional marketing include print advertisements, such as newsletters, billboards, flyers and newspaper print ads. Even businesses that have focused on traditional marketing and been successfully with it are now discovering that they too need to focus on digital marketing due to changing consumer behavior and marketing cost.
Simply, everyone has a mobile phone and is connected to the internet 24/7. If your business is not easily found, you are losing valuable leads from people looking for your business. Since much of business is now conducted online, there is a huge need for this expertise.
Behind the name
Here are three reasons why the company is named "Radar":
INTUITIVE PERCEPTION: The first reason is based on the common notion of someone having great radar, a meaning that reflects the person's capacity for intuitive perception; a special sensitivity for factors and trends.
FOCUSED SKILLS: The second reason is based on the actual function of a radar, which is a radio detection and ranging system used in detecting the presence, direction, distance, and speed of objects.
UNIQUE VALUE: The third reason is based on the fact that we find it "rad" that Radar is a palindromic word, meaning the characters read the same backward as forward. There are not that many palindromic words out there, so it makes it quite a unique word. Similarly, Radar Strategy Group will position itself as a unique digital marketing company that provides all the valuable benefits and services a business owner can expect from having an in-house marketing team at a large company or premium services from a boutique marketing agency but at a fraction of the cost.
About the Company
Totran started consulting as a sole proprietor with Open Opportune in 2008. After a decade of working in corporate and obtaining her MBA degree and CAPM certification, Totran had the opportunity to consult again and officially created Radar Strategy Group LLC to formalize her consulting business.
Radar Strategy Group is a full-service consulting company in the South Bay that offers digital marketing solutions. The company offers businesses access to all the expertise and skills found with an in-house marketing team but without the added staff, salaries and stress. Totran leverages her marketing, business and project management experience to help her clients improve and grow their business by auditing and analyzing current plans and processes, developing a personalized strategy and action plan, and assisting with project management and execution.
