Strong brand identity

Radar Strategy Group is helping a new professional services client develop their brand identity strategy, starting with an exciting company logo project.  

We are honored to work with such a prestigious family-owned firm that has been serving the South Bay area of Los Angeles County since the 1930s.  We will withhold the name of the firm until their exciting merger is officially announced. This is the first of several digital and print projects that are expected to launch in the next couple of months. 

Brand identity is critical to your business' success. It is what you WANT the customer to think about your company while brand image is what the customer ACTUALLY thinks about your company. A strong brand identity helps guarantee what you strive for is synonymous with the brand image in customers’ minds.

Is it time for your company to refresh its brand identity strategy? Radar Strategy Group will make it easy on you by guiding you through the process.