Providing business insights
As a company that is focused on digital marketing strategy, we diligently stay on top of the latest news impacting business, marketing and strategy on behalf of our clients because we know that they are too busy running their business. It is our job to provide our clients with insights that will drive their business forward and we take that responsibility seriously. Which is why we are excited to introduce a new initiative that will provide our clients with quick key takeaways on the latest thought-leadership topics such as business, marketing and technology. Keep an eye out for our #RADARrecap campaigns in our social media channels. To kick off our first campaign, we are focusing on a fantastic Inc. article that we feel every business, regardless of size or longevity, can relate with and learn from:
Key takeaways:
- Poor customer experiences is costing you money
- Customer experience is an important marker of success for companies
- If a positive customer experience is why customers will choose your company, know that a poor one will also be the reason they leave
- Customer experience will be a more important differention than product or price
- If you don't fix the issues with the existing customer experience, then it doesn't matter how many new customers you work to win with new initiatives with a positive ROI, your customer lifetime value will never reach the heights that it could if you don't have experiences at every touch point that makes them want to come back
- Before you work to wow and delight customers, it is good practice to eliminate the pain points that currently exist in the different parts of your journey
These are some awesome insights! We hope you find it helpful in thinking about your own customer experience, customer service and customer journey. Reach out to us if anything strikes a chord and we are happy to discuss how we can apply these learnings to improve your business. We are here to support you.
