New client announcement

We are excited to formally introduce our new client, Gracie Barra Costa Mesa! It is an honor to be selected as the named agency for the distinguished Gracie Barra brand and focusing on the premium Orange County location. 

Gracie Barra has over 100 locations in the U.S. and over 300 locations worldwide. The Costa Mesa location, in particular, is a very busy gym with thousands of members and visitors that come through the business. Radar Strategy Group will help to identify areas of improvement as well as areas of opportunity for the business to reach more prospects and grow their membership count. 

Brazilian Jiu-Jitsu or BJJ is a martial art based on grappling and ground fighting, focusing on the skill of controlling one's opponent through techniques that force him or her to submit. From what we saw from one of the class visits, it is not easy but absolutely possible for people of all ages and gender to learn. Gracie Barra was founded by Master Carlos Gracie, who has a very admirable mission:

"We seek to train body, mind and spirit through the highest level of Brazilian Jiu-Jitsu instruction. We envision the art as a vehicle for individual development and the strengthening of the family spirit, going beyond the winning-losing or contest philosophy. " – Master Carlos Gracie, Jr.

To date, Radar Strategy group has successfully delivered a comprehensive marketing strategy project to the Program Director as well as Head Professor and Owner and will be assisting with the execution of the recommendations throughout the year.

We are excited for the opportunity to help strengthen the Gracie Barra Costa Mesa brand!